Based on Connolly- Ahern and Broadway’s (2007) study, Peterson (2014) furthered their study byfocusing on the self-presentational strategies and Impression Management tactics that small public relations boutiques use in their online “About Me” narrative sections and the messages they are portraying. The researcher used a thematic qualitative analysis to explore the narratives of 30 small PR boutiques’ Websites around the United States. The results confirmed that Impression Management strategies appeared to be illustrated in all of the agencies. However, it can be assumed that because both of these studies significantly contribute to the field of Public Relations as it shed lights on Impression Management being used on corporate
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The results reported that Impression Management strategies seemed to differ between these three platforms. For example, the study concludes that social support users engaged in more ingratiation than the FPS and Facebook group. In agreement with these findings, Hogan 2010 states that “Presentation of self (via Goffman) is becoming increasingly popular as a means for explaining differences in meaning and activity of online participation.”
Although, most of these scholars confirmed that there is a link between Impression Management and public relations, scholarly literature have proposed that the concept that actually ties PR to Impression Management is their ability to practice professionalism. Therefore, professionalism in Public Relations has been a controversial topic since the industry evolved, as it was once regarded as spin and …show more content…
With Websites, blogs and social media platforms taking shape as a symbolic stage, PR practitioners in corporations are employing ever-richer forms of impressions on their Websites to promote, maintain, and enhance relationships and interaction with their various audiences. Combined, these two platforms have become one of the largest impression landscapes any PR agency can construct. With that said, social media can be explained as the “online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content” (Universal McCann International, 2008). In addition, the Internet which hosts various communities such as blogs and social networks has become an essential instrument for most corporations. The progression of social media and websites has become an alternative communication tool supporting existing relationships and activities in ways that enrich the users’ experience. Furthermore, scholars have evaluated that there is an increased use of both platforms provide a basis for nurturing brands. In relations to Public Relations, the emergence of Social Media creates another avenue for PR professionals to reach the public. However, this paper seeks to evaluate the studies that supports the use of Instagram as a new media platform in PR. Although Instagram has seen a rapid growth in the number of users since it was launched in October 2010, it has
The results reported that Impression Management strategies seemed to differ between these three platforms. For example, the study concludes that social support users engaged in more ingratiation than the FPS and Facebook group. In agreement with these findings, Hogan 2010 states that “Presentation of self (via Goffman) is becoming increasingly popular as a means for explaining differences in meaning and activity of online participation.”
Although, most of these scholars confirmed that there is a link between Impression Management and public relations, scholarly literature have proposed that the concept that actually ties PR to Impression Management is their ability to practice professionalism. Therefore, professionalism in Public Relations has been a controversial topic since the industry evolved, as it was once regarded as spin and …show more content…
With Websites, blogs and social media platforms taking shape as a symbolic stage, PR practitioners in corporations are employing ever-richer forms of impressions on their Websites to promote, maintain, and enhance relationships and interaction with their various audiences. Combined, these two platforms have become one of the largest impression landscapes any PR agency can construct. With that said, social media can be explained as the “online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content” (Universal McCann International, 2008). In addition, the Internet which hosts various communities such as blogs and social networks has become an essential instrument for most corporations. The progression of social media and websites has become an alternative communication tool supporting existing relationships and activities in ways that enrich the users’ experience. Furthermore, scholars have evaluated that there is an increased use of both platforms provide a basis for nurturing brands. In relations to Public Relations, the emergence of Social Media creates another avenue for PR professionals to reach the public. However, this paper seeks to evaluate the studies that supports the use of Instagram as a new media platform in PR. Although Instagram has seen a rapid growth in the number of users since it was launched in October 2010, it has