Abercrombie & Fitch

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History
Abercrombie & Fitch Co is fashion firm created in 1892 by David Abercrombie with the name of Abercrombie co. in 1904, Ezra Fitch associates to David and the company change the name to Abercrombie & Fitch. In 1928, The company is sold to James S. Cobb. Between 1950s and 1960s, the company open different stores in the USA. In 1978, the company is acquired by Oshman’s Sporting Goods. In 1996, the company goes public on the New York stock Exchange market. In 2007, the company open its first stores in Europe (London) and in 2009, it opens in Asia (Tokyo). Actually the company has 850 stores in America, Europe, Asia and Middle East also it operates e-commerce from website and Hollistorco website.

Mission, vision and strategy
The mission

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