ANF is a company that is really striving to increase its market share, especially in the coming years. The main line Abercrombie and Fitch brand is going through a rebranding in all of its marketing, shown through the ways that the company is changing its stores and product. The data shows that it is improving the standing of the company in the current market as well, with sales going up as well as stock value, showing that investors do want to put money into ANF. According to Arthur Martinez, executive chairman of the Board of Abercrombie & Fitch Co, the way that the company will have enhanced value for investors will be through “the rigorous execution of the business plan.” This means following through with the new marketing strategies that
