Abercrombie & Fitch clothing, including Hollister Co., dominates the majority of public high school halls. I too have been seen wearing Hollister Co.’s dark wash, boot cut jeans. The Abercrombie & Fitch brands were not always marketed towards American-styled teens. In 1892, David Abercrombie and Ezra Fitch founded Abercrombie & Fitch as a sporting goods retail store. Years later, Abercrombie & Fitch were bought by Oshman’s, due to bankruptcy. The Limited then purchased the label in 1988. It wasn’t until 1999 when Abercrombie & Fitch became a separate company (Farfan). Since 1992, Abercrombie & Fitch has reimagined its label and eventually became the brand that we all know today. They have also been fairly prominent in the retail business.
