There are many conceptions of how ethical or unethical the subject; Abercrombie and Fitch, has been since the start of the company in 1988. Therefore, leaving room for different views on the issue by how the management has depicted the store’s target buyers as being an “exclusive” audience or that they see it fit to have an exclusivity to their company that other company weren’t able to achieve. A&F wanted to show an image of a world where everyone is “super healthy” and cool; which brings the focus on self-love and confidence that has been left out of this equation. In Americans are given choices as a buyer, since the market is broad, especially by where you want to buy clothing. Throughout the article there are arguments showing proof of
