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Abc Washing Machine Company Pestle Analysis

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ABC Washing Machine Company deals in washing machines and dryers. The company currently wants to market its front load washers and dryers in the Czech Republic. The mean income of the country is around 20,000 USD. The aim of this paper is to provide the marketing strategy for ABC washing Machine Company. This paper entails pestle analysis of the Czech Republic along with the marketing mix, product differentiation strategy and staffing approaches that the company can adopt in marketing its products in Czech Republic.
PESTLE Analysis
The political situation of Czech Republic is unstable. The country continuous experiences tension and unrest between the government and the opposition. Due to the strong opposition, the country struggles with the …show more content…
The ABC Washing Machine company will offer its products that have something additional to offer to the customers. The company will offer additional features in its products with advanced technology in order to gain competitive edge over the competitors. The company, will not only offer special discounts on its washers and dryers but will also offer complementary dry stand and 3 years guarantee with 1 year free repairing (Dickson & Ginter, …show more content…
It means that ABC Washing Machine Company has control over the selection of the product that can fulfill the needs of the customer, fixing the price, choosing the right place to sell and promote the product. For the ABC Washing Machine Company, in order to market their products in Czech Republic, the company should select the product that can best satisfy the needs of the customers. The company should also search for the appropriate target market to sell their products. The best place for the company is to place its products in the supermarkets in order to capture attention of the target audience. The price of the company’s product will be market compatible and special discounts and offers will be offered to the first 50 customers. The best promotion strategy for the ABC Washing Machine Company is to promote its products through eth bill boards and advertisements and also though online sources. Since the target audience constitute majority of the house makers, TV advertisement and online advertisements is the priority strategy for the ABC Washing Machine to promote its products (Naik, Raman, & Winer,

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