3.2 Sampling
I found my research participants through snowball sampling. Snowball sampling is a well established practice of asking respondents to recommend other possible research participants. Which in my case, the respondents willingly helped to share my survey link. The big advantage of this method is that it increases the number of respondents because people become more positive towards a researcher and are more willing to cooperate when introduced to someone they know. With snowball sampling, participants in the research are more likely to know each other and thus have a bigger chance of sharing a particular background and characteristics that are likely to colour their views and opinions. I started out with 10 people I know and found
I found my research participants through snowball sampling. Snowball sampling is a well established practice of asking respondents to recommend other possible research participants. Which in my case, the respondents willingly helped to share my survey link. The big advantage of this method is that it increases the number of respondents because people become more positive towards a researcher and are more willing to cooperate when introduced to someone they know. With snowball sampling, participants in the research are more likely to know each other and thus have a bigger chance of sharing a particular background and characteristics that are likely to colour their views and opinions. I started out with 10 people I know and found