American Multi-Cinema or AMC as its most commonly referred to, is the largest theater company in the world with over 380 theaters nation wide. In other words it is the titan of the movie theater industry. In this paper I am going to talk about AMC's humble beginnings, it's innovations and its success in becoming the largest theater company in the world.
I'm going to begin with how the seed of AMC was planted. AMC Theaters achieved its start in Kansas City thanks to the Dubinsky brothers; Maurice, Barney, and Edward. The brothers were originally traveling actors who after moving to the Midwest bought Regent Theater and renamed it Durwood Theaters. The name AMC didn’t come about till 1961 when Edwards son, a boy named Stanley, took over the family business after returning from his military service. Following his return he renamed the theater chain American Multi-Cinema and began an innovation that made the theater experience what it is today. …show more content…
For example the multi-plex, this may be a foreign term to you, but you've most likely only ever gone to a multi-plex theater. Originally before the 60's all theater were one house one showing theaters. The son of the founder of AMC saw this as limiting, as every one doesn’t wish to see the same movie. In 1961 to fix this problem he created the multi-plex, and forever the idea of the movie theater was changed. Another creation of AMC was the elbow rest cup holders along with adjustable arm rests to allow for romantic. All of these changes and innovations of AMC eventually lead to its titan like
I'm going to begin with how the seed of AMC was planted. AMC Theaters achieved its start in Kansas City thanks to the Dubinsky brothers; Maurice, Barney, and Edward. The brothers were originally traveling actors who after moving to the Midwest bought Regent Theater and renamed it Durwood Theaters. The name AMC didn’t come about till 1961 when Edwards son, a boy named Stanley, took over the family business after returning from his military service. Following his return he renamed the theater chain American Multi-Cinema and began an innovation that made the theater experience what it is today. …show more content…
For example the multi-plex, this may be a foreign term to you, but you've most likely only ever gone to a multi-plex theater. Originally before the 60's all theater were one house one showing theaters. The son of the founder of AMC saw this as limiting, as every one doesn’t wish to see the same movie. In 1961 to fix this problem he created the multi-plex, and forever the idea of the movie theater was changed. Another creation of AMC was the elbow rest cup holders along with adjustable arm rests to allow for romantic. All of these changes and innovations of AMC eventually lead to its titan like