Such a large influx of cash can easily overwhelm an organization, said Ken Berger, president and CEO of Charity Navigator, which rates charities on their financial health, accountability and transparency. The jump in wealth often casts a brighter spotlight on the organization and …show more content…
They hired hundreds of temps and crew members to help deal with the over-whelming amount of calls and donations they were receiving in lieu of the challenge. It has been noted that many of the staff members pulled 14 hour shifts because of the amount of call volume they were receiving. “Meanwhile, it is important to let donors know what's going on”, said Thad Calabrese, assistant professor of public and nonprofit financial management at New York University's Robert F. Wagner Graduate School of Public Service. “Press releases and direct outreach will help maintain ties with contributors and spur them to keep giving,” he said. Soon as the ice bucket challenge started picking up movement, The ALS Association very quickly created an ice-bucket information site on its main website, with lots of details and press releases. The association also sent out their social-media manager to help defuse false information about its operations on Facebook and other sites, since there were various rumors circulating around about the group's operations. "Strategy is about being able to say no—to not do things," and not allowing the company to be pulled in too many directions, said Jesper Sorensen, professor of organizational behavior at the Stanford Graduate School of Business. Ms. Barbara Newhouse President and CEO of The ALS Association said "The challenge is managing the public's expectations that we are moving with urgency, yet spending the dollars wisely." One last hurdle Ms. Newhouse stated they had to overcome was to have those who donated before continuously donate to better assist in a better drug to bring to the market for