First, the author of this webpage uses the rhetoric appeal pathos to achieve his purpose. The author uses this appeal perhaps the least of the three appeals. Pathos is an appeal to the emotions or passions of the reader (Smith, 2015). Because the page on ADHD is factual and informative, rather than a persuasive essay, pathos is not used very much. However, the author still uses it by discussing how family members may be able to help …show more content…
Ethos is the author's appeal to authority, credibility, and character (Smith, 2015). Therefore, the audience will either know that they can trust the information they're getting from the author, or that they should not consider the information credible. This document appeals to ethos simply by being on the CDC website and written by the CDC. The Center for Disease Control and Prevention is a government department, funded by the government with the purpose of researching, preventing, and informing about disorders. Therefore, it is absolutely certain that the CDC is an authority in the area of medicine and disorder, and that the information retrieved from the CDC website is trustworthy and correct. (CDC,