Ethos is the persuasive appeal to authority, credibility, or personal appeal of the author. The CDC clearly states they are “conducting research to improve our understanding of ADHD. The information learned will help us understand the risk factors, causes, best …show more content…
By informing the reader, more than likely a parent, of the tools they can use to help their child it connects them to the CDC and this article. The CDC puts focus on the child’s ability to be successful in life and how the parent can help them achieve that success. To stress this, the CDC reminds parents that “taking advantage of all the resources available will help you guide your child toward success” (“What You Need to Know,” n.d., para. 8). In the video link provided on the publication web page, a young boy, Josh, and his mother tells his ADHD journey. Putting a face to the disorder and giving a testimony of the disorder creates an emotional connection between the audience and ADHD. Additionally, the three images of children along the right side of the article play with the audience’s senses by putting a face to the topic of the article. The video, Children’s Mental Disorders: A Journey for Parents and Children, the pictures of children, and the push for successful children demonstrate the CDC’s use of the pathos persuasive