A Theoretical Contribution Of Economic Theory Of Globalization ( Huttons And Giddens, 2001 )
The paper effectively highlights a research gap on the interesting topic of service innovation. In addition, the paper makes a theoretical contribution concerning economic theory of globalization (Huttons and Giddens, 2001). On a constructive note, the unit of analysis needs to be clarified and the mix of top journal articles in the literature review needs improvement. A flaw in the paper is the lack of a conceptual model which would depict relationships between constructs and provide support for the hypotheses. The research method is straightforward but the applicability of the dated Hofstede (2001) data requires further explanation. Without further rationale, a fair criticism could be the paper is a belated spin-off from arguably overused Hofstede (2001) data. The lack of attention to detail including numerous grammatical and reference errors distracts the reader from the content. Lastly, the results and analysis are well presented and supported with practical guidance to trans-national businesses.
This review evaluates the scientific rigor and contribution of the submitted paper to the academic literature, advancement of theoretical concepts, and business practice. Furthermore, the review addresses the quality, readability, methodology and interest of the topic to the perspective journal audience. The framework, shown in Figure 1, was used to structure the review and categorize comments.
The interesting and relevant…