Wal Mart is a primary and perhaps the most obvious company pursuing what can be called a strategy of being a low cost provider. Wal Mart operates in the retail and grocery industries. Wal Mart achieves competitive advantage by leaning on its suppliers, since it does not make many of the products in its retail stores, to provide goods to Wal Mart and its customers at the lowest price point possible. Wal Mart moves into areas, neighborhoods and locales where established competitors are operating and undercuts them, taking advantage of its economies of scale and nationwide and even worldwide distribution, supplier and retail networks.
Cricket Wireless is another company pursuing a low cost provider strategy. Cricket is a nationwide provider …show more content…
Nintendo also inspires intense brand loyalty among its fans and consumers, and one can argue that none of Nintendo’s competitors is even capable of delivering what its fans expect since they are focused more on the mainstream gaming market which emphasizes adult themes and hyper realistic violence and the like.
Instead Nintendo brings its unique aesthetic to bear on established video game genres to create games and gaming experiences that unmistakably bear the signature of being a Nintendo product. Nintendo underlines this strategy by relying on first party video game development and very close relationships with third party developers creating software under its own intellectual property, allowing Nintendo unprecedented control of its ‘message’ that competitors do not exercise.
Old Navy has recently changed its strategic tack; where it once competed solely on cost as the lowest cost line in the Gap and Banana Republic retail chain empire, it now has reinvented itself to compete with competitors in the ‘fast fashion’ space who are nimble and who are capable of competing with Old Navy on price, undermining its previous lowest cost provider strategy that allowed it to rise to prominence on the back of aggressive marketing in the late 1990s and early 2000s in the United
Cricket Wireless is another company pursuing a low cost provider strategy. Cricket is a nationwide provider …show more content…
Nintendo also inspires intense brand loyalty among its fans and consumers, and one can argue that none of Nintendo’s competitors is even capable of delivering what its fans expect since they are focused more on the mainstream gaming market which emphasizes adult themes and hyper realistic violence and the like.
Instead Nintendo brings its unique aesthetic to bear on established video game genres to create games and gaming experiences that unmistakably bear the signature of being a Nintendo product. Nintendo underlines this strategy by relying on first party video game development and very close relationships with third party developers creating software under its own intellectual property, allowing Nintendo unprecedented control of its ‘message’ that competitors do not exercise.
Old Navy has recently changed its strategic tack; where it once competed solely on cost as the lowest cost line in the Gap and Banana Republic retail chain empire, it now has reinvented itself to compete with competitors in the ‘fast fashion’ space who are nimble and who are capable of competing with Old Navy on price, undermining its previous lowest cost provider strategy that allowed it to rise to prominence on the back of aggressive marketing in the late 1990s and early 2000s in the United