Essay on A Short Note On Haier And Its Industry

892 Words Sep 16th, 2016 4 Pages
1. Characterize Haier and its industry. Haier’s is a China-based multinational company specializing in the production of home appliances and consumer electronics was at first settled in 1984 as a Qingdao Refrigerator CO., in Qingdao, China (Haier, 2015). They are the third-biggest maker of home appliances and consumer electronics in the world and first in China. With their high quality of products, they have a great brand reputation and product differentiation. This is most vital variable to their business accomplishment as they spend a great segment of funds for innovative work of the products. According to Haier’s news, the company has set up five R&D focuses in China, the United States, Asia, Europe and Australia which are firmly associated with more than 100 thousand top of the line resources and 1.2 million researchers and specialists to shape a development ecosystem system of top of the line resources by the 1150 interface individuals (2015). Moreover, customer satisfaction is a major focus for Haier and for this; the company has established many distribution channels in China and outside China and call centers to serve its customers as much as possible. Discuss Haier’s entry timing, location selection, and modes of entry in light of the module’s concepts and vocabulary.
2. Discuss Haier’s entry timing, location selection, and modes of entry in light of the module’s concepts and vocabulary.
Haier’s entry timing, location selection, and modes of entry are different…

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