Gionee Communication Equipment Co. Ltd., was founded in 2002 in China. After operating for ten years in its home country, the business expanded to other Asian countries. As the company says, Gionee is considered as one of the top 10 companies’ manufacturing mobile phones and the number of countries it exports the products has reached to over 50 (Gionee, 2016). The company’s sales volume in the year 2015 reached 13 million in the overseas market. The company has employed almost 200 local people and more than 7,000 promoters in the overseas market.
Macro Environmental Analysis
Demographic
This component is generally related with various factors like age, sex, race, level of income, education, etc. for a smartphone as such of Gionee, the demographics …show more content…
These components are features/ specifications, brand name, design, technology, etc. Talking about the product range of Gionee, 80% of its production is smartphone while the remaining 20% is featured phone (The Himalayan Times, 2016). Gionee is seen as a technologically sound manufacturer, incorporating modern technology in all its smartphones. It gives more focus on the design and quality of the smartphone it produces. The most famous products of Gionee are Pioneeer P6 (budget phone), Marathon M5 and S Plus (high end users intended). One of the main features Gionee provides is the great battery backup. Marathon M5 has battery of 6,500 mAH giving one of the longest of battery backup than any smartphones till date.
Gionee has its own operating system known as Amigo, which is used in all its smartphones. Even in the phones with comparatively lower Ram, perform better in terms of operation. Another great feature all the Gionee smartphones provide is, they do not get easily heated up (the most common problem seen in almost every Samsung smartphone). In the context of Nepali market, Gionee has sold around 50,000 units of smartphone in less than 2 years time, as it entered into Nepali market during the late 2014 (The Himalayan Times, 2016). Gionee also gives focus equally to the design of its products. It launched one of the slimmest smartphone (Elife S7) nearly a year …show more content…
The components of promotion mix are publicity, advertisements, sales promotion and public relations. With the tagline “Make Smiles” Gionee intends to be viewed as one of the popular brands in the Nepali smartphone market. All of their advertising always includes the very tagline, all over the world. They are advertising very abundantly in the daily newspapers very frequently and in the festive seasons, they introduce various schemes such as cash back, bumper discounts, exchange offers, etc. Advertisements can be considered as one of the most promising components for its increased sales in the market. In all of the advertisements all of its products are elegantly shown which lures the potential customers in buying Gionee smartphones. Also, the sponsorship of Gionee can be seen in various events such as sports, fashion shows, etc. During the massive earthquake as well, Gionee handed over $5.5 million to the PM relief fund and apart from it, also established a fund named “Gionee Sahayogi Haat Kosh” and deposited NRs. 500,000 in it for earthquake affected
Macro Environmental Analysis
Demographic
This component is generally related with various factors like age, sex, race, level of income, education, etc. for a smartphone as such of Gionee, the demographics …show more content…
These components are features/ specifications, brand name, design, technology, etc. Talking about the product range of Gionee, 80% of its production is smartphone while the remaining 20% is featured phone (The Himalayan Times, 2016). Gionee is seen as a technologically sound manufacturer, incorporating modern technology in all its smartphones. It gives more focus on the design and quality of the smartphone it produces. The most famous products of Gionee are Pioneeer P6 (budget phone), Marathon M5 and S Plus (high end users intended). One of the main features Gionee provides is the great battery backup. Marathon M5 has battery of 6,500 mAH giving one of the longest of battery backup than any smartphones till date.
Gionee has its own operating system known as Amigo, which is used in all its smartphones. Even in the phones with comparatively lower Ram, perform better in terms of operation. Another great feature all the Gionee smartphones provide is, they do not get easily heated up (the most common problem seen in almost every Samsung smartphone). In the context of Nepali market, Gionee has sold around 50,000 units of smartphone in less than 2 years time, as it entered into Nepali market during the late 2014 (The Himalayan Times, 2016). Gionee also gives focus equally to the design of its products. It launched one of the slimmest smartphone (Elife S7) nearly a year …show more content…
The components of promotion mix are publicity, advertisements, sales promotion and public relations. With the tagline “Make Smiles” Gionee intends to be viewed as one of the popular brands in the Nepali smartphone market. All of their advertising always includes the very tagline, all over the world. They are advertising very abundantly in the daily newspapers very frequently and in the festive seasons, they introduce various schemes such as cash back, bumper discounts, exchange offers, etc. Advertisements can be considered as one of the most promising components for its increased sales in the market. In all of the advertisements all of its products are elegantly shown which lures the potential customers in buying Gionee smartphones. Also, the sponsorship of Gionee can be seen in various events such as sports, fashion shows, etc. During the massive earthquake as well, Gionee handed over $5.5 million to the PM relief fund and apart from it, also established a fund named “Gionee Sahayogi Haat Kosh” and deposited NRs. 500,000 in it for earthquake affected