This study is observational, because the role of the investigator is merely to observe what happens, noting who is exposed or unexposed and who was and was not affected by the manipulations of the experiment. A major problem with observational studies is that the observed groups may differ in many other characteristics, in addition to the one under study. People may differ in social behavior due to lifestyle characteristics such as past experiences, personality types, tragedies they’ve been through and etc. All of these aspects could play a role in a person’s response to interpersonal touch. Take for example, someone who may have been beaten or abused as a child may be isolated, socially awkward, and suffer with social anxiety due to what they’ve been through. Because of these confounding and often unmeasurable factors, the role of a specific exposure under investigation is more difficult to establish than in experimental studies. The confounding variable within this study is interpersonal touch, simply because it was the variable that was used to manipulate and cause reaction from the consumers. No differential effects were detected with future research that may prove useful in better understanding this
This study is observational, because the role of the investigator is merely to observe what happens, noting who is exposed or unexposed and who was and was not affected by the manipulations of the experiment. A major problem with observational studies is that the observed groups may differ in many other characteristics, in addition to the one under study. People may differ in social behavior due to lifestyle characteristics such as past experiences, personality types, tragedies they’ve been through and etc. All of these aspects could play a role in a person’s response to interpersonal touch. Take for example, someone who may have been beaten or abused as a child may be isolated, socially awkward, and suffer with social anxiety due to what they’ve been through. Because of these confounding and often unmeasurable factors, the role of a specific exposure under investigation is more difficult to establish than in experimental studies. The confounding variable within this study is interpersonal touch, simply because it was the variable that was used to manipulate and cause reaction from the consumers. No differential effects were detected with future research that may prove useful in better understanding this