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This plan reflects our standard business plan model, and changes in outline and structure can be made as per client
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Vision:
“To be a distinguished kid-wear retailer known worldwide for the quality of products, setting new trends and lifestyles”
III.
Mission:
“To offer continuous value added products to our customers”. To accomplish this, we focus on exceptional design, innovation, quality, convenience and interactive communication.
BizPlanCorner.com
Sample Business Plan
4
Sam’s Kids Wear (SKW) is a retail store for kids wear with good quality and latest trends. We present an extensive range of kids wear that are manufactured using different fabrics such as Cotton, Silk, Wool and others. Available in a wide range of gorgeous colors, designs and prints, these apparels are designed keeping in mind the most up-to-date fashion trends.
IV.
Strengths and Core Competencies:
The foundation parameters on which we ensure the excellence of our garments are:
•
Material Cut
• • • •
•
Embroidery Stitching Stability Finish Color fastness
• •
V. •
Challenges:
Increasing competition, especially from big chains like Wal-Mart, Gap and Limited Incorporations High cost materials Changing demands and catering to this demand Changing fashions and changing behavior of …show more content…
Targeted Audience:
Demographics: Primary Target: Age: 6-11 years Secondary: Family Our target markets for kids’ clothing are Parents (Mother / Father).
BizPlanCorner.com
Sample Business Plan
20
Since our business is kids wear, so our primary target audience will be:
Total population of Chicago is 2,896,016 and our target audience is:
Age 5 to 9 years 10 to 14 years Total (5 to 14 Years)
According to US Census Bureau
Characteristics of Targeted Customer Groups (sales): Description Market Total Girls' clothing & accessories Infants' & toddlers' clothing & accessories Boys' clothing & accessories Other % 100% 50.86 % 23.77 % 19.03 % 6.34% Sales ($ mil) 43.35 22.05 10.3 8.25 2.75
These stats are clearly showing that in kids sectors, girls’ wear sales is 50 % of the whole kid sector so our products line would be according to the needs of the market and purchasing trends.
BizPlanCorner.com
Sample Business Plan
21
Population 218,522 224,012 442,534
IV.
Competition:
Anne's Kids Products:
-
4509 N Clark St, Chicago, IL
LMNOP Products:
-
Missing Dog Head T-Shirt Black Ladies T-Shirt Babysue
Vision:
“To be a distinguished kid-wear retailer known worldwide for the quality of products, setting new trends and lifestyles”
III.
Mission:
“To offer continuous value added products to our customers”. To accomplish this, we focus on exceptional design, innovation, quality, convenience and interactive communication.
BizPlanCorner.com
Sample Business Plan
4
Sam’s Kids Wear (SKW) is a retail store for kids wear with good quality and latest trends. We present an extensive range of kids wear that are manufactured using different fabrics such as Cotton, Silk, Wool and others. Available in a wide range of gorgeous colors, designs and prints, these apparels are designed keeping in mind the most up-to-date fashion trends.
IV.
Strengths and Core Competencies:
The foundation parameters on which we ensure the excellence of our garments are:
•
Material Cut
• • • •
•
Embroidery Stitching Stability Finish Color fastness
• •
V. •
Challenges:
Increasing competition, especially from big chains like Wal-Mart, Gap and Limited Incorporations High cost materials Changing demands and catering to this demand Changing fashions and changing behavior of …show more content…
Targeted Audience:
Demographics: Primary Target: Age: 6-11 years Secondary: Family Our target markets for kids’ clothing are Parents (Mother / Father).
BizPlanCorner.com
Sample Business Plan
20
Since our business is kids wear, so our primary target audience will be:
Total population of Chicago is 2,896,016 and our target audience is:
Age 5 to 9 years 10 to 14 years Total (5 to 14 Years)
According to US Census Bureau
Characteristics of Targeted Customer Groups (sales): Description Market Total Girls' clothing & accessories Infants' & toddlers' clothing & accessories Boys' clothing & accessories Other % 100% 50.86 % 23.77 % 19.03 % 6.34% Sales ($ mil) 43.35 22.05 10.3 8.25 2.75
These stats are clearly showing that in kids sectors, girls’ wear sales is 50 % of the whole kid sector so our products line would be according to the needs of the market and purchasing trends.
BizPlanCorner.com
Sample Business Plan
21
Population 218,522 224,012 442,534
IV.
Competition:
Anne's Kids Products:
-
4509 N Clark St, Chicago, IL
LMNOP Products:
-
Missing Dog Head T-Shirt Black Ladies T-Shirt Babysue