A Rhetorical Analysis On Starbucks

When an American views an advertisement, his or her subconscious mind depicts details and discovers hidden motives. Advertisements urge Americans to analyze their lifestyle and societal expectations. Although a bad American offers society some positive contributions, he or she faces unbalanced priorities regarding his or her spiritual, social, and work life, disorganization, and self-satisfaction as he or she strives to achieve fame, whereas a good American contributes to welfare of others and has balanced priorities throughout all aspects of his or her life. Societal expectations also impact whether or not one portrays a good or bad American. In a Starbuck’s ad, created by Tori Freeman, a cup, containing iced tea, is placed on a dark table, and various descriptions found toward the center of the ad, draw the audience's attention to the most significant word you. The denotative and connotative meanings of each description, pathos, typography, and the avoidance of imaginary found in a Starbucks advertisement overtly illustrate the concept of a bad American.
The denotative and connotative meaning of each description hallmarks the relationship of the audience to the portrayal of an American. The audience, as presented in the Starbucks ad includes everyone. The advertiser presents the …show more content…
The cup contains iced tea - not coffee- to allow the audience expand on customer knowledge of products offered by Starbucks. Starbucks “offers a premium selection of teas, fine pastries, and other delectable treats to please the taste buds” (“Company Information”). Putting iced tea in the coffee allows the audience to see that Starbucks offers other beverages than just coffee, and the audience includes more than the typical coffee drinker. Hence, a bad American is more than just a bad American, because each individual offers various positive aspects to