ABC, a popular television station known for news and for its hit tv shows, recently published an article on their blog, giving the world a full recap of the reality TV show, “The Bachelor”. However, the author’s purpose in writing this article was not intended to be giving a recap of the show, but to spark interest in their audience and encourage said audience to start watching the series and the station as a whole. The article’s use of rhetorical elements such as the recap from the station itself, the intended audience, its author’s views, the video and links embedded within the article itself, and the dramatic reality of ABC’s hit TV show, “The Bachelor,” support the overall purpose and goal to promote the show …show more content…
They show the rest of the news lined up in this short program in order to encourage the viewers to watch other programs on ABC, or even “The Skinny” itself.
The topic of “The Bachelor” helps the article to be successful in its purpose due to the fact that it happens to be one of the more well-known reality TV shows. The show has always been on ABC, and has retained the same time-slot for the program, thus making it a staple to the station. By making the topic of the article about the show itself, audiences who are interested in shows such as this and would like to watch it have only one place to go. This gives ABC an immediate connection to more viewers and therefore more money made off the channel.
Overall, the article’s purpose of gaining popularity for the channel’s show, “The Bachelor,” is supported through the use of strong rhetorical elements that further engage the reader and promote the show . The author’s informed and yet mocking nature ties into the dramatic atmosphere of the show, which appeals heavily to women. Each rhetorical feature that has been discussed balances another out. In order to explore this purpose further, one might take into account the fact that the article is published by the station itself. This is normally a strong sign of bias, and would communicate clearly the intent of gaining viewers for ABC. The purpose is evident in the analysis of the article itself and of the rhetorical strategies