In the Apple commercial, the audience is first introduced to a young adult in his bedroom laying in his bed late at night while highlighting the sleek matte black look of the iPhone 7 as it rests on his nightstand. The scene quickly changes as the actor grabs his skateboard and phone and skates outside in his neighborhood. As the actor skateboards through his neighborhood he squats down and skates through sprinklers while recording a video on his phone. During the next scene, the actor comes across a magnificent moment of fire flies flying around a dull light and captures the moment with a photograph on his phone. After he takes the picture the actor skates toward his next location while he witnesses the full moon as the train passes by. As
