A Rhetorical Analysis Of Ken Herman's Political Ideology

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Thank you for your comments on my analysis. Here are my thoughts. Using an ethos appeal, Ken Herman uses his status as a prevalent journalist for a major daily newspaper in Austin, the capital city of Texas to garner credibility for his “opinion” of the December 2016, Austin City Council election and to perpetuate the “Austin American-Statesman’s” preferred political ideologies in society. After reading Herman’s article, it is obvious the “American-Statesman’s” political ideology leans left. Although Herman makes these liberal views known throughout his article, he carefully constructs his opinion article with the selling of the newspaper in mind. As a result, Herman’s pathos appeal celebrates the political diversity of the new Austin City

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