A Rhetorical Analysis Of Job Advertisements

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A job posting is an advertisement created by an employer that informs the public, specifically the reader, of an immediate or future job opening within a company. There are many different types of jobs, resulting in many different types of job advertisements. When writing a job posting, the author must make many choices containing certain rhetorical features such as design/layout, argumentation, evidence, and style. In one such job advertisement regarding an open position for new truck drivers, one author makes certain choices when creating the ad, specifically about the ad’s content and design, that are effective as a result of the choices that were made.
A typical job ad contains information about the company, the position itself, and
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This genre can really be about anything, so long as something is being advertised. Specifically, the post is a job advertisement. The text is representative of this genre because it is any good example of what a typical job ad should include. It has all the right information that a post elaborating on a job opening should have in order to properly inform the potential hire. The Bettertruck ad contains information about the company, the job itself, including typical pay, the job location, and benefits as to why you should apply. Though a job ad can be for any job, so long as the post contains all information that it should, it can be an example of what any job ad should contain. By containing this information the posting is representing all job …show more content…
The advertisement is very detailed in all aspects of the job. Again, looking at figure 1, one can see how in depth the description of the job goes. To begin with, the ad gives some background into the company that the new employee would be working for. It adds to the jobs credibility when the job searcher reads, “Bettertruck has been in the trucking business for 25 years, and has been recognized by the American Trucking Association as one of the safest and best companies to work for” (“How to Write Job Ads”). Following the description of the position itself and typical pay and healthcare benefits, the post paints an appealing picture when it describes the location of the job. This description of the local hobbies, beauty, school system, affordable housing, and music scene is very influential in making potential employees look forward to possibly moving to a different place for a new job. Lastly, the ad concludes with a bullet point summary list of all the great reasons to apply for the job. All of this evidence compiles into a very appealing job

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