A Rhetorical Analysis Of First 5 Contra Costa

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We all know the way to our children’s heart, just give them anything sweet and they will be happy campers. On the other hand, there are parents who don’t believe in giving their children sweets for obvious reasons. First 5 Contra Costa are those types of parents. They argue that giving children sugary drinks can lead to obesity, tooth decay and type two diabetes. To make parents aware of the bad in sugary dinks, they make a short 30 second TV ad quickly covering the consequences of parents choosing sugary drinks over water. Although First 5 Contra Costa’s targeted audience was Latin Americans, they made the ad available both in Spanish and English.

In the ad, it starts off with a mother and daughter walking into a grocery store. Before walking
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At the beginning of the ad, there is a 50% off sign on a juice that the little girl most likely loves to drink. That sign is a curtail part of the ad. Most parents fall victims to many 50% off sign when going to any store. By listing children’s favorite drinks, such as “juices, sodas and sports drinks,” this allows parents to connect with the ad since most children ask for those kinds of sugary drinks. When the little girl asks her mother for that juice, her mother reads the nutritional facts and at the sometime, a monster mouth appears on the juice box. That monster mouth sends a discomfort to most parents, making them think twice about buying that drink. After that, by making the mother talk to her child, convincing her how bad sugary drinks are, adds yet another connection to parents. Many parents go through that every day, convincing their children what is good and what is bad for them. Although First 5 Contra Costa makes a good argument that sugary drinks are bad for children, their solutions or alternatives to sugary drinks aren’t as strong. Choosing water over sugary drinks is not that easy. Maybe making water more available can be another possible solution or alternatives such as drinks that are sweeten buy don’t have the harmful effects of actual

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