The commercial focuses on the emotional aspect of branding rather than trying to forcefully sell the brand. Since the commercial is focused on a neutral audience and it uses a pathos appeal, I would have to say that the commercial is persuasive. The commercial uses an emotional angle to get people to relate to the situation and then it gently persuades the viewer that Chevrolet is more than just an automobile. It does not use hard sell tactics, but they do use persuasive elements to shift the viewers focus to the Chevrolet brand. The commercial provides relatable material and does not oversell the product. This commercial follows a story that creates an emotional connection with the viewer. The only thing that I would change with the commercial
