The commercial titled Chevy Runs Deep is extremely powerful. The creator of the commercial exploited the audience with effective use of pathos. The author of the video managed capture all three categories of audience with such a heart wrenching emotion. Whether an audience member was resistant, neutral, or sympathetic to Chevy, all could find compassion in a father’s willingness to pay extra to keep an old truck that appeared to be in the family since the father was a child himself. The message the audience received is one that a Chevy is long lasting and worth keeping in the family to pass down. I believe anyone who watched the video would find empathy with the scenario played out. There is nothing in the Chevy Runs Deep commercial that should
