A Research Proposal For The Master Of Information Technology E Commerce At University Kuala Lumpur

1422 Words Sep 26th, 2016 6 Pages
Introduction
The intention of this article is to put forward a research proposal for the Master of Information Technology-E-commerce at University Kuala Lumpur. The project proposal introduces the subject, the aims and objectives of the research, and the probable methodologies and expected time frame for conducting the research.
Despite the growing trend towards the Internet, there come into view a deficiency of extensive research for their influences on global commerce and marketing. I will address this gap in the research literature by following current literatures in the field of online marketing and business. After review previous research literatures in the area of entrepreneurship and trade, marketing, management, science and technology, few pertinent observations be able to be identified and described in this research. These observations are encompassed the problems as the influences of internet on worldwide trade, entrepreneurship and marketing, the advantages and disadvantages of E-commerce during international businesses and marketing processes and the new marketing mix for online marketing.

This research will serve the following possible operations:
• Showing overall picture of the impacts of Internet on international trade and marketing
• Find out the advantages and problems of Internet as international trade and marketing tools
• Analyzing the marketing Mix specifically in E-marketing area; meanwhile describing the weaknesses
• Online international…

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