A Research Based Marketing Campaign For The Meth Project- Meth

1265 Words Dec 5th, 2016 6 Pages
Introduction

The Partnership for Drug-Free Kids’ campaign for The Meth Project- Meth: Not Even Once “was founded in 2005 by the Thomas and Stacey Siebel Foundation, in response to the growing Meth epidemic in the U.S. Today, the Meth Project is a program of the national nonprofit organization The Partnership for Drug-Free Kids. The Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign, community action programs, and an in-school lesson all designed to communicate the risks of Meth use” (http://www.methproject.org/about). Three specific claims, tactics, or persuasive techniques used in the text that I suspect to be deceptive or questionable are slippery slope, appeal to fear, and post hoc ergo propter hoc - Latin for "after this, therefore because of this" (faulty cause/effect, coincidental correlation, correlation without causation). I chose these three because after watching numerous ads, they often show appeal to fear by using frightening situations to scare the targeted audience, slippery slope because the ads assume a negative outcome will arise from just trying meth once, and post hoc ergo propter hoc due to there being some flawed logic in the reasoning of kids wanting to do meth/why they start.

Slippery Slope

Many of the meth project’s advertisement campaigns exemplify the fallacy of slippery slope in…

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