Essay on A Report On Under Armour

2593 Words Oct 30th, 2016 11 Pages
Under Armour
Introduction
Under Armour, company is a clothing company that deals with different designs on clothes. It many comprise accessories that can be innovated so that they have a better outlook to the customers who are pleased with different designs and perspectives. Moreover, this company was established in early 1996 having an aim of changing how the athletes look regarding sweat-soaked cotton T-shirts. Under Amour, headquarters are located in Baltimore. However, this company works in the clothing industry that offers trade through various forms one being; it has created a website that customers can have access. It as a result that Under Amour Company is as a free trade corporation since it shares and the purchases are freely traded on a stock exchange. The primary purpose of this paper is to focus on the different aspect that may result to the company doing well in the market and how to deal will various factor that are threats to the enterprise. By the use of the annual report that helps the company to know its basis on how to carry its activities (Bennett, 2010).
• Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose.
Two segments of the general environment that would be the rank highest impact on the Under Amour are the Technological segment and the demographics. Firstly, Technological segment Under Armour Company should be in a position to make the new technology that is developing…

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