Starwood Hotels, being the Parent Company of Sheraton, shares the same values for the business. The Value for the business are as follows:
• Go the Extra Step by taking actions that build …show more content…
The Hotel chain got its brand name from another early hotel that the two had bought, which had a well-lighted sign on the roof saying "Sheraton Hotel" which was bulky and heavy and therefore too expensive to modify or move. So instead, they decided to call all their hotels by that name Sheraton Hotel.
Classification and Ratings
The Sheraton Hotel Downtown Memphis Location is identified as a downtown location. This hotel brand is known as a 3 Diamond Hotel according to AAA Diamond rating and a 3.5 Diamonds according to Trip Advisor. According to STR Rating Sheraton Hotel Brand is Rated Upper upscale 1360 in the chain scale.
Ownership, Affiliation and