Vertical Analysis Of Nike

Decent Essays
ncome statement:

In order to analysis the financial statement thoughtfully, we apply the horizontal analysis technique to find out the significant change in dollar amount and percentage grow rate. From the income statement vertical analysis below (table 1), we could compare a series of financial statement data over a period of time. Sales revenue increase by around 10% from 2013 to 2014. If excluding the currency change, revenue from NIKE Company’s continuing operations grew 11 % for the fiscal year 2014. From the table 2, it provide the revenue structure of NIKE. The table demonstrates the 11% growth rate in sale revenue are driven by both the NIKE Brand and Converse. On a currency neutral basis, NIKE brand footwear and apparel revenue increased
…show more content…
The accrued marketing and advertising change from 77 million to 133 million, causing 73% of growth rate in this account. The major reason for growth would be attributed to the World Cup in Brazil. Nike leaded up the world up by launching 10 team kits that achieving new landmark in performance and sustainability.
The Vertical analysis give us the statistics data that 41.79% of total asset is financed by non-owner while 58.21 % of total asset is financed by owner. Compare to the data from 02013, NIKE Inc. tends to increase its financial leverage. The ratio of debt to total asset increased from 33.84% to 41.87%. The higher the percentage indicating more leverage and higher risk for NIKE company.
Income tax payable increase 414.29%? Link to table 9? Total income tax increase from 2012 to 2014 lead to the income tax payable
…show more content…
It also shows how these cash link the ending balance to the beginning balance shown on the company’s statement of financial position. From the statement of cash flow (table 10), we know that NIKE’s cash from operation of fiscal 2014 is positive $3003 million compare to that of fiscal 2013 which is positive $2968 million. NIKE’s fundamental source of cash from operating activating is net income which is $2963 million for fiscal 2014 and $2472 million for fiscal 2013. NIKE uses indirect method to calculate the cash flow from operating activities. From table 11, we see that the net change in working capital was a new cash outflow of $78 in fiscal 2013 to $488 in fiscal 2014. Because slow growth in inventory was driven by continue increasing in inventory productivity in 2013, higher inventory level was generated in 2014 to support higher future orders. What’s more, in 2013, there was a reduction in account receivable driven by the collection of receivable related to the discontinue operation—Umbro and Cole Haan. In 2014, the account receivable increase, indicating increase in sales. Higher increase in prepaid marketing expense reflected the preparation of World Cup. The increases in account payable, accrued liabilities and income taxes payable balanced the increase in working capital outflow to some

Related Documents

  • Decent Essays

    Under Armour • Fast making its mark as a manufacturer of quality sports apparel • Has managed to corner a large portion of the compression garment industry • Expanding into the shoe with its own line of cross-trainers • It hopes to grab 10% of the sportswear market • $1.28 billion…

    • 333 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Nike Case Study

    • 788 Words
    • 4 Pages

    Nike’s most popular products are football gear, such as boots, trainers, shin pads. In India they don’t have a huge supply of sports products so this could be a challenge as locals could refuse to buy products from Nike. India’s media industry is great because there cable TV market has more than 60 million subscribers about the size of the UK population: this is an advantage to Nike because they could advertise its company and products on Indian TV. The number of people registered with online internet services in India is greater than 38 million. This gives Nike a huge opportunity to also advertise and sell its products online.…

    • 788 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As the need for relevant information regarding a company’s financial position continues to escalate and business analysis becomes more complex, the requirement for organizations to produce both timely and accurate data is essential (Subramanyam, 2014). More specifically, analysts, investors, and creditors alike rely on figures from statements such as balance sheets, income statements, and statement of cash flows in an attempt to conduct both accounting and financial analysis (Subramanyam, 2014). Additionally, analysts also must take into account their evaluations regarding economic, sector, and industry trends in order to formulate accurate current and future assessments (Subramanyam, 2014). As such, the comparison of two predominant sporting goods retailers should cast light on the success patterns needed to survive in a highly volatile industry fixated on sales growth (Zucchi, 2015).…

    • 1217 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Starbucks Iced Tea

    • 1307 Words
    • 6 Pages

    The following is a standard breakdown of the company’s revenue growth and from 2003 to…

    • 1307 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The income statement has grown profusely throughout the duration of the game. The five fiscal periods concluded with a total of $---. In contrast to the first fiscal period being $-18, within the first day, there were some struggles resulting in a negative income. Despite this, the second fiscal period the net income grew slightly to $115, from the previous day of a $133 increase. The rise was from some revenue in rent and go, but expenses from other opponents brought it down.…

    • 414 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Be Our Guest Case Analysis

    • 1591 Words
    • 7 Pages

    Isaac Neal Be Our Guest, Inc. Party Rental Equipment Service Marketing Analysis: Be Our Guest, Inc. is a company that rents out party equipment, such as tables, silverware, and chairs, for events around the Boston area. In 1983, Steve Lizio founded the company and it began as a service that provided wait staff to catering companies, but over time, this idea transformed into a rental company. Be Our Guest is an extremely seasonal company and most of their business comes from the last quarter of the year and their lowest in the first quarter. Be Our Guest , Inc. prices are higher than their competitors, but they believe they provide the best quality of customer service and their inventory.…

    • 1591 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Nike Evaluation Essay

    • 1354 Words
    • 6 Pages

    The production resources of the company are located as per as the convenience of the company that help them to maintain the inventory. It helps the company to fulfil the needs of their potential customer at a time that increases their brand loyalty (Baron, et al., 2014). Nike is known to increase their product line from time to time that helps them to maintain the competitive advantage of the company. Products of the company include sports balls, eyewear, footwear, sportswear, and others. In the selected market, it would be appropriate for Nike to market their footprints with Apple Inc. (sports kit)…

    • 1354 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Nike Stakeholder Analysis

    • 1018 Words
    • 5 Pages

    The company influences them, and they influence the company in return. The brand image and sales performance of Nike sports shoes, apparel, and equipment are significantly subject to the effects of stakeholders’ interests and corresponding actions. Nike addresses these stakeholders’ interests through a number of corporate social responsibility programs. As a global business, Nike Inc. has a wide variety of stakeholders with significant influence on the sales of the firm’s sports shoes and other products. The company’s corporate social responsibility programs target only a number of major stakeholder groups.…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    As taxes are one of the largest expenses on both Adidas and Under Armour’s financials, it is important to identify the differences in both reporting and application of the deferred asset and liability that are created. Income tax expense for Adidas and Under Armour were 353M Euro and 154M Dollars (34% and 40% of EBIT respectively). This large expense and its corresponding balance sheet complements have a major impact on key ratios. One major difference is the classification of the Deferred Tax Asset and Liability. Under US GAAP, these are classed as either current or non-current while IFRS simply considers all Deferred Tax items as non-current.…

    • 951 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In the future I see Nike, Inc. investing time and money into the women and kids markets. The kid’s footwear are currently Nike’s top selling footwear…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Nike Oligopoly Analysis

    • 424 Words
    • 2 Pages

    Industry and the organization As part of this project, we have selected the consumer apparel and footwear industry, which is represented by Nike Inc. About the company Nike Inc. is an American multinational corporation that designs, develops and markets sports footwear, apparel and accessories under its brand name. The company was founded in the year 1964 as Blue Ribbon Inc. , but was then named as Nike Inc. in 1970. The company is listed on New York Stock Exchange, under the ticker symbol of ‘NKE’, and is headquartered in Beaverton, Oregon. The dominance of the company in the industry can be cited from the fact that its brand sign ‘SWOOSH’ is valued at $19 Billion.…

    • 424 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Entering the footwear business requires high start-up capital to secure property, plant and equipment, and to develop a new product. In addition to the initial high capital investments, marketing and advertising costs associated with the development of an innovative product make the barriers to entry taller. In the athletic shoe industry, customers trend toward premium footwear with familiar brands that have trusted reputations, which may require years to build. In an attempt to gain economies of scale through high production, our business faces strong competitive retaliation from industry giants Nike and Adidas. Although capital requirements may be high it is not necessarily…

    • 1086 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The company’s total assets are 190,554,000,000. Ford’s debt to equity ratio is 10.95 which is due to the capital intensive nature of the automotive industry. For 2012, Ford’s net income was 5,665,000,000 which indicates the company is currently 75% less than the over $20 billion profit in 2011. Additionally, the cash flow from investing activities has decreased from $6.9 billion in 2010 to -$14 billion in 2012. Short-term debt has increased in the last couple of years, it is still nearly 50% of the over $60 billion in 2009.…

    • 2346 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    The essay finishes with the conclusion paragraph and the references. Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978. On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product.…

    • 935 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike was fortunate to contract another athletic legend, Michael Jordan, as a spokesperson. Nike took a gamble with Jordan, but the dividends proved to be monumental in Nike’s growth using the pyramid of influence strategy. As the Nike Air Jordan shoeline hit the shelves, revenues hit over $100 million dollars in the first year alone (Keller and Kotler, 2012, p. 29). There are many…

    • 899 Words
    • 4 Pages
    Improved Essays