When questioning about how likely they were to recommend the app to other people, again, half of them were motivated and the other half not too much.
Most common positive highlights to continue using and to recommend the app to other players were fun and motivation. Quotes including the word “fun” and/or “motivation” were mentioned in most than 50% of the reasons to continue using or recommending the app.
And at the top of the reasons for not continue using or recommend the application was again the lack for rules. Also the fact of not knowing other players who were using the app, was another …show more content…
According to the research that firm Endeavor Partners has made, about a third of all fitness trackers are abandoned after six months of use, and this number increases (Endeavor Partners, 2014) after that period of time. This can be a direct result of the data collected from the previous question where most of the participants were physically active people.
Table 5-25 shows a comparison between players who have used a Fitbit tracker over 6 months and those who were newer in using the device. Overall, players with longer time using a Fitbit tracker reported a better experience and willingness to keep using the app than those who were newbies using the tracker. Also, the first group showed to be more active.
Table 5-26 shows a comparison between genders. Overall, females had a greater tendency to keep using the app and sharing it with other friends, while in the other hand, males had a better overall experience and reflected a change in their behaviors and physical activities.
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