For example, if prior to this crisis, the characteristics thought of were reliable, well known, guaranteed, after the crisis, the characteristics would most likely include harmful or a synonym as such. Furthermore, the fact that this series of incidents occurred, increased awareness of the possibility of such risks, therefore making one think twice before purchasing an electronic product in general. The series of incidents relating to the Note 7 left people reluctant of purchasing Samsung Electronics and in turn hesitant of the name Samsung, therefore changing and possibly damaging the subsidiary and potentially the conglomerate company’s image in the public eye.
Samsung Group launched a recall and exchange program to all Note 7 Galaxy phones, …show more content…
When a Chinese man reported to have had his Note 7 device catch on fire, Samsung responded quickly, claiming that this was due to the external environment, additionally, throughout the series of events, Samsung made sure to be proactive, when these incidents first started occurring, Samsung announced that they were to conduct an in-depth inspection and adjustments to the quality control of the Note 7 device, then soon after, when incidents as such continued to occur, the company crafted the Recall and Exchange program, offering full refunds and exchanges with benefits such as …show more content…
Samsung has been a significant name, especially in the Technology field for decades, therefore, when a crisis as such occurs, and the conglomerate handles the situation in a way that has minimal repercussion on the name of the company, with more successful PR efforts as such, Samsung will surely restore its’ positive image. I state this with confidence as Public Relations has the power to influence the public’s beliefs, while Samsung’s sales have gone down 15%, there is still a remaining 85% that has been consistent, therefore, this emphasizes the power of the successful public relations efforts towards this crisis, in time, with more efforts as such, the Samsung name will be
Samsung Group launched a recall and exchange program to all Note 7 Galaxy phones, …show more content…
When a Chinese man reported to have had his Note 7 device catch on fire, Samsung responded quickly, claiming that this was due to the external environment, additionally, throughout the series of events, Samsung made sure to be proactive, when these incidents first started occurring, Samsung announced that they were to conduct an in-depth inspection and adjustments to the quality control of the Note 7 device, then soon after, when incidents as such continued to occur, the company crafted the Recall and Exchange program, offering full refunds and exchanges with benefits such as …show more content…
Samsung has been a significant name, especially in the Technology field for decades, therefore, when a crisis as such occurs, and the conglomerate handles the situation in a way that has minimal repercussion on the name of the company, with more successful PR efforts as such, Samsung will surely restore its’ positive image. I state this with confidence as Public Relations has the power to influence the public’s beliefs, while Samsung’s sales have gone down 15%, there is still a remaining 85% that has been consistent, therefore, this emphasizes the power of the successful public relations efforts towards this crisis, in time, with more efforts as such, the Samsung name will be