The ad I decided to use was a print ad in the Rutgers locker room that was for Lesmills bodypump. The print ad was in a perfect location and caught my eye. The overall ad is promoting a new workout routine that is quick and easy and gets a person in shape. The ad is colorful and had really big and bold writing style. The ad also used a slogan saying “Get Bodypump Guns”. The slogan is saying if you want to look like the people in this picture than do our workout. The speaker is the Bodypump company promoting their new exercise. In addition, the audience of this print ad is basically everyone. The picture also shows a girl and boy meaning it 's for both genders. It is not only appealing to a guy, saying that only guys should only go to the
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On the print ad it tells me all the great things that come out of doing their exercise. Fast sixty minutes workout. Than next to that is a list of what you are going to exercise during the workout. It tells you how many calories you lose every time you do the workout. The calories are written big enough to see, but small enough to not take up too much space. It tells me what equipment I am going to have to use and have. Finally, it tells me the results I should see after a workout or multiple of them. The ad is telling me follow these steps and see results in sixty …show more content…
It mainly supports kairos and logos. It uses kairos because the last eight years health had been a major issue in American society. Our obesity rate is the highest of any country. Also, with our own government pushing for better health and stating the problems more people are aware of the problems. People understand exercise is a way to solve certain problems within health. I am not saying that times have changed to where now everyone goes to the gym, but I guarantee more people go now than to say twenty years ago when obesity and health concerns was not so big publicly. They were still problems just not as widespread pushed like they are today. For example Michelle Obama push for play 60. Government telling us there is a problem and us as a society should work on it. This ad is taking advantage of the situation at hand. With the sixty minute exercise going along with Obama 's play 60 and the print ad stating how it can improve bone health shows that the company it in tuned with current society.
Another example of rhetorical appeals is the logos appeal. This appeal goes along with the last one a little. It the smart thing to go to the gym and to get healthier. The bottom of the print ad is straight up facts. This sixty minute exercise will do this to your body and this how many calories you will burn. It the logical thing to go to the gym and workout to get healthy and or in
On the print ad it tells me all the great things that come out of doing their exercise. Fast sixty minutes workout. Than next to that is a list of what you are going to exercise during the workout. It tells you how many calories you lose every time you do the workout. The calories are written big enough to see, but small enough to not take up too much space. It tells me what equipment I am going to have to use and have. Finally, it tells me the results I should see after a workout or multiple of them. The ad is telling me follow these steps and see results in sixty …show more content…
It mainly supports kairos and logos. It uses kairos because the last eight years health had been a major issue in American society. Our obesity rate is the highest of any country. Also, with our own government pushing for better health and stating the problems more people are aware of the problems. People understand exercise is a way to solve certain problems within health. I am not saying that times have changed to where now everyone goes to the gym, but I guarantee more people go now than to say twenty years ago when obesity and health concerns was not so big publicly. They were still problems just not as widespread pushed like they are today. For example Michelle Obama push for play 60. Government telling us there is a problem and us as a society should work on it. This ad is taking advantage of the situation at hand. With the sixty minute exercise going along with Obama 's play 60 and the print ad stating how it can improve bone health shows that the company it in tuned with current society.
Another example of rhetorical appeals is the logos appeal. This appeal goes along with the last one a little. It the smart thing to go to the gym and to get healthier. The bottom of the print ad is straight up facts. This sixty minute exercise will do this to your body and this how many calories you will burn. It the logical thing to go to the gym and workout to get healthy and or in