Do a specification by drafting the methods and procedure’s in collecting analysing the need of information. Joe uses two methods of research procedures in collecting analysing of information about the market conditions of coffee shop in United States. The first method he chooses is the opinion of individual about the coffee taste preferences. The second method he use to collect and analyst the information is, based on the surveyed for 100 consumers from a small organics …show more content…
Would it be better for Joe to do the research himself or have a consultant perform the work.
It would be better for Joe to have a consultant to perform the work in doing the research because: a) The consultant will do the research in more details rather than the research made by Joe. They will do the research consistently and focus towards directly to the subject matter. The research made by Joe is lack of information so much.
b) Moreover the research made by Joe is unfair. It is because, Joe only use to refer to the interview for 100 people outside the organic shop which is the interviews is not focus to the market and also the research made based on the individual opinion he got at the headline. The opinion is too individually and not covered the surrounding preferences in taste of …show more content…
If a consultant comes in to do the job, what are three key deliverables that would likely be important to Joe in making a decision to launch the “a Cup of Joe”.
If the consultant comes in to do the job, the three key deliverables would be likely be important to Joe in making a decision to launch the “a Cup of Joe” will not be change but, It would have some additional details for the decision. The details research made by them can influence Joe in how to run the coffee shop effectively like : I. Where is the best location for his coffee shop. Maybe the consultant can suggest to Joe where the best place to run the Coffee shop is. The consultant will look to the crowded of people in the market in order to prevent from loss if the market is not crowded like: Whether it is at the urban location or suburban location, or at the industrial places and others. II. Understanding what makes a coffee shop popular. The consultant can act as an advisor to Joe in order to help Joe in running a business like the behaviour of people surrounding of the market to grab them and to attract their