A Marketing Communication Plan For The Dark Tower Game Essay

1521 Words 7 Pages
This paper is an integrated marketing communication plan for the Dark Tower game that was sold by Milton Bradley in the early 80’s. This plan introduces the game under the Hasbro Company and the tools and channels the company should utilize to successfully introduce this newly upgraded game back into the market. In today’s market, the Hasbro Company is one of the leading game companies in the world that is committed to giving the consumer the best play experience possible.

Table of Contents
INTRODUCTION ………………………………………………………………4
PARENT COMPANY ………………………………………………………………4
PRODUCT ………………………………………………………………5
TARGET MARKET ………………………………………………………………5
PRICING ………………………………………………………………6
DISTRIBUTION ………………………………………………………………6
BRANDING ………………………………………………………………7
PROMOTION ………………………………………………………………7
CONCLUSION ………………………………………………………………8
APPENDIX ………………………………………………………………9

INTRODUCTION Who doesn’t like to spend quality time with the family and what better way to do that than to play games. Growing up, my family use to play the game Dark Tower by Milton Bradley at least once a week. Milton Bradley was known for iconic games such as Life, Twister, and Yahtzee just to name a few and was said to be “The man who taught America how to play” (Harlow, 2013). Remembering the fun times we had playing this game as a family, I chose this product it could be a top selling game in today’s world that other families would enjoy playing and making happy memories with.…

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