A Junk Food Tax : Investigation Of Potential Impact On The Individual

1247 Words Oct 25th, 2015 null Page
In consideration of a junk food tax, investigation of potential impact on the individual is of particular significance. It is imperative not only in aiding assessment without oversight of the direct nature of the impact such policy would ultimately have on Australians, but also in recognition that the overall outcome is composed of the sum of individual effect. Support for the tax is driven by the goal to lower the extent of many individuals’ consumption of foods not conducive to achieving and maintaining body mass indices (BMI) in the healthy range. As those with BMIs beyond the healthy range are known to be at major risk for health conditions such as diabetes, sleep apnea, cardiovascular disease, and degenerative musculoskeletal disorders (Better Health 2014), it is hoped that for the individual, an increase in the cost of unhealthy food would serve as a deterrent from purchase and subsequent consumption, forming a natural incentive for more nutrient-dense choices with less calorific components such as saturated fats and sugars. This incentive would be resultant of the tax shifting financial enticement from where it presently lies in clean alignment with the growing obesity crisis; highly processed and energy dense foods are consistently cheaper than more nutrient rich foods in comparison of energy content for price (Donnelly 2014). It can be hypothesised from this that individuals whom are particularly prone to being swayed by the immediate financial rewards of choosing…

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