This officer then escorted the arrestee out of the establishment, to get the arrestee information and place the arrestee information on a file as being trespassed warned. The arrestee then stated "what do you want, I’m not doing anything wrong", and attempted to proceeded to walk away from this officer. This officer then guided the arrestee to sit on the ground by grabbing his left wrist and left shoulder. While attempting to guide him to the ground, the arrestee proceeded to tense and pull his body. At that moment this officer then redirected the arrestee to the ground and placed him into…
The ACLU uses pathos to work to evoke emotion from the ad’s viewers. The ad uses combination of both the text and two image to develop pathos. The images alone would not reveal emotion, but the text surrounding the pictures helps develop the a sense of emotions in the ad. Specifically the words, “The man in the left is 75 times more likely to be stopped by the police…,” builds a sense of sympathy. The picture of King and Manson, because of the text, also creates a sense of sympathy for King and other African-Americans.…
Super Bowl advertisements are famous for their elaborate productions and are often are more talked about than the event itself. These commercials have become cultural touchstones, but the advertisements have one job and that is to convince a potential customer to buy or use a company’s product or service. The Weight Watchers advertisement is a perfect example of how effective advertisements can be in only a few short seconds. What this commercial is really selling underneath its veneer of supposed helpfulness is emotional manipulation as it preys on people’s insecurities regarding their weight and shame them for eating food that may not be considered healthy. The primary audience for this kind of ad are people who emotionally vulnerable and…
Name- Tizeta Rustin Class- English 1101 Instructor- Dr. Buell Wisner Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier.…
Advertisements can be found all over the city no matter where you look. They can be presented by television commercials, print ads on billboards, Internet websites, and even the radio. The reasoning behind these ads is to persuade and argue why their product is more important than others. Sometimes these arguments can be used to persuade certain ideas that people think are right or wrong, and cause an argument socially, politically, or even religiously. Imagine this, it’s 1 a.m. and rearing to the end of the night with you and your friends.…
When analyzing two videos used for advertising one must take into consideration that the companies that create the videos intend for them to impact as many people as they can, as a result they make videos regarding the general public instead of any given group or entity. Doing this also keeps them out of legal issues regarding the worlds changing views. In order to understand and break apart the advertisements we must take into consideration the motives for making such a visual, whether it be money, status or any other factor that can be beneficiary to the company’s goals. The truth is that these corporations pay people to understand rhetoric and apply it in a way that is appealing to a large group of people in order to make the ones in charge even more money. As a result, the two videos or advertisements being analyzed here are more than perfect examples of what is stated above, but the question is, how do corporations use rhetoric and other persuasive tools to appeal to the eye of the people in order for them to go out and spent their hard earned money on something they might have not even heard of.…
This ad is normalizing a serious issue in today's society. It's insensitive to downplay the reality and struggles that many people have faced, in an effort to resolve police brutality. The happy atmosphere and protestors rejoicing, as represented in the commercial, is inaccurate. Pepsi is being ignorant by depicting this issue being solved by means of a $2 soda can.…
“We wait. We hope. We pray. Until you’re home again,” a quote given by Oprah Winfrey, introducing the commercial entitled, “Whole Again.” This commercial was aired by Jeep in 2013 during the SuperBowl XLVII, at which time America had been at war for the previous 12 years.…
1950’s: In my Retail Revolution report, I am researching and analysing the progress of the advertising of iconic food staples in Australia from the years 1950-2015. Weet-Bix is an iconic breakfast cereal product made of whole wheat created by Bennison Osbourne, who sought out to make a cereal more palatable than “Granose”. Sanitarium, an Australian corporation which specialises in health foods, started manufacturing the product in the early 1920’s.…
The cultural change of women in advertisements is also apparent in figure 1.4. In contrast to the 1950’s and 1960’s ads which use traditional gender stereotypes of the time, the 2007 ad entitled “Life is good” uses sex appeal to market the beer. In this advertisement for Bud Light, a product designed by Budweiser, an African American woman is seen holding a cold bottle of Bud Light. Her provocative look, sultry eyes, and pouty lips force the viewer to look at her and what she is holding. According to psychiatrist John Barnhill in, Research and Studies on Color Perception and Color Preferences shows that when it comes to shades, tints and hues men seem to prefer bold colors while women prefer softer shades.…
February 1979, a Coca-Cola commercial staring “Mean Joe Greene” aired for the first time and was loved by every American watching. The commercial won a Cilo Award for best advertisement of the year. Thirty-Eight years later it is still believed to be one of the best Super Bowl commercials of all time. Never mind the fact that so many great commercials have been played during the super bowl since 1979, but to be considered by the public as one of the best commercials with the lack of quality and technology they have today is amazing. The author’s main goal was to show that drinking Coca-Cola will make you happy and the creator of this commercial should be praise by the simple yet effective delivery.…
GQ Magazine is a popular men’s magazine. The author and designer of the magazine cover clearly wanted to catch the male eye. The author successfully accomplished this by putting a picture of Jenifer Anniston, who is a very attractive female, on the cover sitting naked with a red, white, and blue tie around her neck. On the other hand, the second magazine also caught the male eye. The male sitting nude caught the eye of males who are either gay or looking at it to judge the person on the cover.…
Every individual has a unique identity, which shapes them to who they have became today. An identity is based of off what people believe in, what they do, their personality, interests, values, ethnicity, and physical appearance. An identity reflects on a particular person an individual wants to be with because they have the same interests. An identity changes overtime because people will be interested in different things like cars, hobbies, and how they act as years go by. In addition, mostly every individual has social media like Facebook, MySpace, Instagram, or Twitter to see what their favorite celebrities or friends are doing.…
Advertising is what makes up society today. It can be found on a billboard on the interstate or on someone’s t-shirt they are wearing to class. Today people are so accustom to seeing advertisements that sometimes they overlook what they are really looking at. Therefore, the viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item.…
Everywhere we go nowadays, advertisements are prevalent all over; making it difficult to depict an underlying meaning seeing as you are constantly surrounded by them. Whether you are out and about, or sitting at home watching TV, products are constantly being displayed that you “need to get.” Some gimmicks and sayings that are used to promote these services or items are completely ridiculous, or even offending. There are many ads that have hidden messages that pertain to topics such as race, gender, class, and disability that can be stereotypical and insulting. A particular advertisement that caught my attention was an ad campaign from Suitsupply called “Toy Boys” which featured many pictures of men playing on blown up women's bodies like…