For the Complexion Rescue Tinted Hydrating Gel Cream, in particular, costs $29.50, which is not cheap, especially considering that the purchase of one makeup products trigger the need of shopping for complimentary products. Also, their customers value quality and are interested in the environment and that is of the main reason they are willing to pay the extra price for the product. Indeed, the fact that the product mentions that they won the allure best of beauty award is important to the customers and it influences their purchase decision. Furthermore, bareMinerals understand the differences of its customers. For instance, for their brush line they provide both synthetic and natural hair from Coat and Pony’s.…