Chipotle has a lot of potential and they need to continue to work with their sustainable food movements. Addressing their lack of transparency for their own strategic benefit but as well as to provide themselves with more credibility moving forward. Chipotle can take lead and disclose more clear and detailed information about their food and how it is sourced. In their ability to connect with their consumers they should find their credibility grow stronger if they disclose some of their failures along with their rigorous success.
Chipotle should focus on the following:
• Chipotle can continue to strengthen their relationships and define long-term contracts with existing suppliers that produce ethically grown products, which will in return raise
Chipotle should focus on the following:
• Chipotle can continue to strengthen their relationships and define long-term contracts with existing suppliers that produce ethically grown products, which will in return raise