A Brief Note On Website Communication Or Web Based Communication

722 Words May 12th, 2015 3 Pages
Websites online communication
Website communication or web-based communication is the way of allotting information, words or concepts over a linkage of computers known as internet. Websites are used by bigger industries, organisations to flow proper amount of information for the people. Unified marketing communications used as the cautious management system that focuses to merge with advertisement, public relationship, sales promotion and all aspect of marketing mix. Sheraton hotel and services has an effective way to communicate so it is successful in the hospitality industries. Poor visibility in websites could lead less amount of business to generate. To generate visibility Hotels can develop techniques like getting connected to online channels on Google or Magazines.
According to Palmer and McCole (2000), Sheraton hotel concentrates on the online visibility strategy where the e-commerce creates the traffic for the website visitors and get connected with the google channels or promotion on google. Consumers look for the website on google and few search for hotel website by name and location wise. Sheraton is successful because of online success and mostly searched brand in hospitality by clients. Google released the free service to find the local business in google maps which can link to website, address and phone number which services in website of Sheraton making easy for consumers. Sheraton hotel and services online visible strategy begins as being an online brand.…

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