As of 2006 Sweden was barely below Switzerland in guns per capita with 31.6 guns per 100 people, which equivalates to a little more than 3 million guns in the country. Even though Sweden is a very “gun secure” country where there are a lot of regulations and laws for the Swedish, guns are mostly used for hunting and just shooting at a range. There is almost no need for any sort of AR-15s or specialized conceal carry handguns. Hopefully, choosing this market Handlers will be a profitable family owned business in Sweden. This is why my company, Handlers, will be selling two different products and exporting them from Platteville, WI to all over Sweden. Handlers is a family business that is manufacturing …show more content…
Each and every year since 2009 the national income average has increased, from 2013 to 2015 it went from $46,100 to $47,900 (USD). Since the national income average has increased the unemployment has also lost .5% from 2013 to 2015. At the same time according to the CIA Sweden is ranked number 41 for their GDP but their national income is one of the highest not only in the world but also in the European Union (EU). While having a high national income, that gives our company an advantage because it allows for people to have more money for luxury products, such as our rifles and gun …show more content…
In Sweden since the population and need for guns is lower than, just say the US, there are less advertisements for firearms, but more word of mouth and actually going into stores, but there are still a couple advertisements. We plan on sending computers with our own gun customization program to Sweden for a couple companies, so there for looking for a gun that is pre-made maybe not exactly what they want, Handlers could make it for them. We will advertise the customization program, than the guns themselves, this will keep the government happy, since there are laws in place for advertising