The effect of competition in every industry in the market have brought different benefits to the consumers, such as product quality, lower price and varied products to choose. These are the direct results of healthy competitions in every industry in the globe. And that includes the automobile industry.
This essay delves into subject of environmental challenges the American auto industry is facing in terms of global competition, new technologies used, the effect of emissions on the environment and government reactions and the customer opinions of the American cars.
Global competition of American cars
As global competition intensifies in the past decades American automobile industry has continue searching for various …show more content…
These cars have designed for fuel efficiency, which is the number one attraction for its customers, and the demand for trucks and SUVs shrank. Lack of public support and fewer customer demands, Ford and GM had closed their electric car technological innovation in 2002. In 2001, another biggest threat came to the American market was the introduction of environmental friendly Toyota Prius, which pull large number of buyers in US, which resulted to an overwhelming sales. To combat, Ford had negotiated Toyota to use their Hybrid fuel system on a licensed …show more content…
This will require an average performance equivalent of 54.5 miles per gallon by 2025. In order to achieve cleaner fuels, the current administration pledge to continue to back-up research and encourage partnerships between the private and public sectors.
Customer opinions about American cars
Many patriotic Americans who believe that patronizing American made cars could help contribute to economy and boost employment to many American people. Nevertheless, there are also group of American consumers who prefer quality to nationalism. It is a common knowledge to most Americans that Japanese and German cars are superior in terms of quality.
Japanese cars such as Toyota is much preferred cars for many Americans because it is consistently good in quality especially its engine that last for decades. While, an American car such as Ford, it will cost a car owner thousands of dollar for repairs after just a couple of years when its engine started to falter. Aside from quality, Japanese cars tend to be cheaper and fuel-efficient because its vehicles are lighter than its American counterpart