Ray Kroc Case

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Background Information

In 1955, Ray Kroc completely reshaped the restaurant industry with his new restaurant idea, McDonalds. One day in California, Ray was visiting a restaurant who had purchased his multi-mixers, when he decided to stop by a restaurant run by the McDonald brothers. He was astonished by the efficiency of the brother’s restaurant. They provided a small menu, but focused on quick and quality service. He told the two brothers of his great idea, to copy and paste these restaurants all over the nation. In 1955, the operation was officially running and the rest was history. Not only did McDonalds dominate the restaurant market over their first 40 years, but they were considered one of the most successful overall corporations as
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Total Stockholder Equity 7,087,900 12,853,400 16,009,700
Total Stockholder Equity and Liabilities 37,938,700 34,227,400 36,626,300

McDonald 's Income Statement
* All Numbers in Thousands Period Ending: 31-Dec-15 31-Dec-14 31-Dec-13
Total Revenue 25,413,000 27,441,300 28,105,700
Cost of Revenue 15,623,800 16,985,600 17,203,000
Gross Profit 9,789,200 10,455,700 10,902,700 Operating Expenses
Research Development - - -
Selling General and Administrative 2,643,700 2,506,500 2,138,400
Non Recurring - - -
Others - - -
Total Operating Expenses 2,643,700 2,506,500 2,138,400
Operating Income or Loss 7,145,500 7,949,200 8,764,300 Income from Continuing Operations
Total Other Income/Expenses Net 589,800 577,200 559,800
Earnings Before Interest And Taxes 6,555,700 7,372,000 8,204,500
Interest Expense - - -
Income Before Tax 6,555,700 7,372,000 8,204,500
Income Tax Expense 2,026,400 2,614,200 2,618,600
Minority Interest - - -
Net Income 4,529,300 4,757,800 5,585,900
Beginning Retained Earnings Balance 43, 294, 500 41,751,200 39,278,000
Cash Dividends -3,229,300 -3,216,100

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