Logos did not show up in the commercial very much, but, neither did ethos. This advertisement gave IAMS a fairly good image but that has not been the case in past years. The reputation of IAMS dog food started out well but had a couple of unsatisfactory years. The commercial showed a boy who was treating his dog properly which is considered ethically correct, however, a company and their reputation is just as important.
IAMS dog food company began in 1946 by a man named Paul F. Iams. He wanted dogs and cats to eat healthier. The company IAMS achieved a great deal of things and continued to grow. However, in 2002, things became difficult. An article written by Food Coupons said that there were allegations of the treatment of animals that wasn’t
IAMS dog food company began in 1946 by a man named Paul F. Iams. He wanted dogs and cats to eat healthier. The company IAMS achieved a great deal of things and continued to grow. However, in 2002, things became difficult. An article written by Food Coupons said that there were allegations of the treatment of animals that wasn’t