A Brave New World Caste Analysis

In the novel Brave New World, there are five different castes that clarify how people live, what they wear, and how they act. The group that this soma ad is targeting is the Epsilon group, which is the lowest caste. The Epsilons wear black, are short, and aren’t good looking or smart. They do what they’re told and are happy with what they have. They like their caste, and although the Alpha caste seems better, they would never dream of switching to that caste. In the book Lenina is talking to Henry and says, “I’m glad I’m not an Epsilon”. Where Henry then replies saying, “Your conditioning would have made you no less thankful that you weren’t a Beta or Alpha.” Their conversation shows how people are conditioned to be in a caste, and that they will only want to be in that caste, where they won’t want to change. To keep the Epsilons happy, they take soma, which is a type of drug. Soma helps the Epsilons remain joyful, and it also helps them not think of pain or discomfort. …show more content…
The plain folks technique helps the Epsilons relate to the ad by seeing other Epsilons support it. It makes them think of themselves and people like them who use the product, and how it would benefit them. The glittering generalities technique is shown because of the slogans and positivity in the ad. An example would be “SOMA=HAPPINESS”. This slogan states that happiness will be reached when they take soma. The Epsilons are dragged in when they see the words “happiness”, since their main goal to reach