Analysis Of Monkey See, Monkey Do

Monkey See, Monkey Do When you try new things it’s because something or someone somewhere brought the idea to your mind, or else how would you know it was new if they hadn’t? Our everyday lives are influenced by new ideas and concepts. If it wasn’t for advertising we would be able to speak or walk. Since our adolescences, previous generations have been advertising these new concepts to us and we bought into it. We see everyone else has it or doing it and we just got to try it for ourselves. Advertisers know this and they thrive on it, literally. I am a part of a very self-aware generation. In his description of Douglas Rushkoff’s article, “A Brand by Any Other Name”, Gary Goshgarian states, “In many ways, brands are a nonverbal language that …show more content…
I wasn’t at the top of the food chain nor was I at the bottom. To be honest I wouldn’t mind being on either or. I was really aware of whom I was and wanted to be, I didn’t need a social status or a brand to define it for me. Nothing I own is of a well-known name brand, except for a pair of Converse my brother bought me for my birthday. I’ve found myself asking a similar question as the one Douglas asked, “Which brand am I, anyway” (Rushkoff 5). Not being able to find an answer to my own question I realized I should be my own brand. I don’t know why I felt as though a brand represented me, when in reality I was just another representation for the …show more content…
When we see ads in magazines and on television commercials portraying a lifestyle most average Americans dream of, we want any part of it we can get. Causing us to be lured into purchasing things we don’t need in an effort to portray a similar lifestyle as the ones in the advertisements. I can admit that I have to been persuaded by not only the ads but by my friends into wanting to look a certain way. But instead of buying into brand names, I improvised with what I already had. If I can’t express myself through my own brand, then no other label