Speech | Maxibon advertising campaign
2|Good morning fellow members of the AMSA. Today this meeting has been established for the purpose of assessing the suitability of the “Maxibon” advertising campaign. With the advertising campaigns accumulation of a series of complaints the attention of the board has been accentuated. The removal of this campaign is vital for the progression of our open-minded society, in which stereotypical views of masculinity should not be upheld for current and future generations. Notions such as the need to have a muscular physique, and the desire to assert dominance are archaic, and are to be left in the past.
3|The first of the series of advertisements in the campaign is quite complex in its design, in that …show more content…
This time around, rather than having an individualistic appeal as the selling point, the advertisement utilises bandwagon appeal to promote the product. It is evident that within the advertisement that a discourse of masculinity and science is in operation. In terms of masculinity, through the use of symbolism, of how a soft food diet has crippled “true” masculinity, it can be seen that a soft serve ice-cream has been used to depict how Peters’ views masculinity; fragile and soft. Peters’ advertises the it combats this issue 7|by the creation of the ‘Maxibon Man-chew’ toy for men, a Maxibon shaped chew toy that has tassels of red, blue and white coming out the ends. 8|The use of these colours represents the attitude that Peters’ would like from the audience: that the purchase of the product would entail qualities of authority (for blue), strength (for red), and perfection (for white). A resistant discourse of health promotion, through the invention of the “Man-chew” toy, operates within the advertisement for a humorous effect. Although this may seem to be, if this were to be perceived as the dominant view of this campaign, which is a possibility, men could conform to Peters’ view of
2|Good morning fellow members of the AMSA. Today this meeting has been established for the purpose of assessing the suitability of the “Maxibon” advertising campaign. With the advertising campaigns accumulation of a series of complaints the attention of the board has been accentuated. The removal of this campaign is vital for the progression of our open-minded society, in which stereotypical views of masculinity should not be upheld for current and future generations. Notions such as the need to have a muscular physique, and the desire to assert dominance are archaic, and are to be left in the past.
3|The first of the series of advertisements in the campaign is quite complex in its design, in that …show more content…
This time around, rather than having an individualistic appeal as the selling point, the advertisement utilises bandwagon appeal to promote the product. It is evident that within the advertisement that a discourse of masculinity and science is in operation. In terms of masculinity, through the use of symbolism, of how a soft food diet has crippled “true” masculinity, it can be seen that a soft serve ice-cream has been used to depict how Peters’ views masculinity; fragile and soft. Peters’ advertises the it combats this issue 7|by the creation of the ‘Maxibon Man-chew’ toy for men, a Maxibon shaped chew toy that has tassels of red, blue and white coming out the ends. 8|The use of these colours represents the attitude that Peters’ would like from the audience: that the purchase of the product would entail qualities of authority (for blue), strength (for red), and perfection (for white). A resistant discourse of health promotion, through the invention of the “Man-chew” toy, operates within the advertisement for a humorous effect. Although this may seem to be, if this were to be perceived as the dominant view of this campaign, which is a possibility, men could conform to Peters’ view of