7-Eleven Case Study

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Convenience stores have come a long way since the first one was founded in 1927. The first 7-eleven was founded in Dallas, Texas as the Southland Ice Company. It started out as “Tote’m” stores where they sold blocks of ice to the local community. One night, after a football game, the store got so busy that the employees forgot to close up the store. This is when the idea of staying open 24/7 came about. “Tote’m” then changed its name to “7-eleven” as a play on the store hours because they were now open from 7 to 11. 7-eleven started a trend for other convenience stores to stay open longer, even 24/7. Not only did the convenience stores stay open longer, but they also started serving as sources for supplementary shopping. You could find more …show more content…
The first convenience stores opened in 1980. Because Taiwan had one of the world’s highest population densities, it was a major target for convenience stores (and still is today). Taiwan was such a successful place for these stores. While America did horizontal zoning, Taiwan built their buildings with vertical zoning. Vertical zoning brought in a lot of traffic for the stores. Another reason convenience stores were perfect for Taiwan was that the people did not like to wait and these stores were fast paced, perfect for impatient people. Convenience stores began to offer an array of services like package shipping and bill payment, this made them even more …show more content…
Taiwan 7-elevens are on bottom floors of busy buildings in busy areas while in America they are usually in open areas with their own parking lots and sometimes are even gas stations. Taiwan 7-elevens offer many more services, products, cooked food options, and local delicacies. The 7-elevens in America offer gas stations while the ones in Taiwan don’t really need the gas stations because everything is in walking distance. Taiwan 7-elevens offer i-Bon machines, day care, and wifi. They meet any need that a customer may have because they go above and beyond. The two countries have very different store designs because of their locations. 7-elevens in Taiwan tend to be in the city while 7-elevens in America can be anywhere. In Taiwan, they are smaller and tend to have a more irregular shape while in America, they tend be bigger and more open. The Taiwan shops have to be smaller because space in the city is harder to come by. The American shops are much bigger because 7-elevens here are usually gas stations and need more room. In Taiwan, they just try to put as many stores in an area as possible to create as much business as they can. The difference in Taiwan and American shops is drastic. Taiwan stores offer so much more than the American stores because they care more about reaching and helping their

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