66th Force Case Study

Decent Essays
Walking into the 66th Force Support Squadron base gym there are lots of sights and sounds to catch your attention. From the front desk staff greeting guests to the far away sound of the vibrating glass of the racquetball courts, something stands out. Four 60-inch electronic billboards flashing "Tickets available for the museum, or 20 % off yearly on golf membership."

In order to attract younger troops to the programs available to them the 66th Force Support Squadron had to revamp their way of advertising. (NUTGRAPH?)
"Electronic billboards have changed the way we conduct business on a daily basis," said Bill Charlton, 66th Force Support Squadron Flight Chief. "The feedback has been tremendously positive from both our military and government civilians. Consequently, off base companies want to advertise their products, which generates revenue assisting to offset the purchase and installing costs.
…show more content…
"Billboards aren't the only way 66th FSS is reaching out to the younger troops." We are dealing with very intelligent young men and women," Baker said, “everything needs to be motion driven, with no time to waste; furthermore, we are the electronic social media generation.
”The outreach efforts are working." Before the billboards, there were outdated flyers everywhere,” said 2nd Lt. James Goodman, Test Engineer for the AFMC/INH “It's great having the electronic billboards.
”The 66th Force Support Squadron continues to find ways to reach to the man and women of HFAB about their

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