6 M's Marketing Strategy

Great Essays
Marketing is a tool to communicate with customers. In an effort to maximize effectiveness of this communication, we should identify the market we are addressing, the mission of the communication, what message we wish to convey, which media vehicles will be used to send the message, how much money will be needed, and how the impact will be measured afterwards. Collectively the market, mission, message, media, money and measurement are referred to as the 6 M’s. Identifying our market is crucial because it allows us to determine how far our reach will extend. There are tons of options here. First we must specify our geographic scope. We could choose to market locally, statewide, coastally, nationally, or even internationally.
Our vision of this
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Of course our main objective is to convince couples to come have their wedding in Las Vegas. To do this our main objective splits into two smaller tasks. The first is to combat stigma surrounding a Las Vegas wedding. It is important to show the couples who may have a biased perception of Las Vegas that, yes, there are the cheesy Elvis weddings, yes Las Vegas is a party city, and yes, sometimes people wake up after a bender laying next to a stranger who they decided to marry the night before, but there is so much more than just the stereotypical perception of the city. The corny, wild, and reckless view is an incredibly skewed portrayal that fails to capture the vast reality. Once couples can dismiss this bias, we can present all of the different wedding experiences that Vegas has to offer to a couple that is more open minded than they may have been initially. This is our second objective, to show how Las Vegas offers both incredible variety and quality of wedding experiences. There is a perfect option for any couple. By giving unbiased couples a glimpse at all of the options Las Vegas has to offer, we better the chances of them seeing a ceremony that peaks their interest and then persuading them that Las Vegas is the perfect place for them to get …show more content…
Many of our neighboring cities have a different climate than we do in Las Vegas. Places like Utah and Oregon enjoy four seasons, while Arizona is slightly hotter than us with more humidity. Las Vegans are well aware that summers here are sweltering, so unless the couple is dedicated to staying indoors the whole time, they should probably consider that the best times to have a wedding here are during the spring, fall and winter seasons, or more specifically from October to May. We would also want to make sure to tell the couple when the sun rises and when the sun sets in order to time their wedding ceremony in some of these outdoor

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